Entrepreneurship is a deeply personal endeavor, especially for founder-CEOs who must believe in their companies above anything else. Indeed, a startup is not terribly different from parenting, in that thousands of hours are spent nurturing children and and helping them to grow. In both the result is a strong attachment; in startups, the attachment is inherent in every step of the building process.
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Early on, its the details that capture a founders attention: the logo, the elevator pitch, the sales decks. Later, its the product that founder-CEOs tend to agonize over and tightly control.
Once youve found the idea