Good Search Engine Optimization = Good Customer Service? Don't be SEO Sure

Last Updated Apr 22, 2011 8:37 AM EDT

There's no shortage of questionable search-engine optimization (SEO) tactics by big companies, from Overstock.com's scheme to increase its search rankings by offering discounts to college students to BMW's efforts to boost pageviews using special landing pages.

But can something good come from SEO, regardless of the color of its hat? Could good SEO lead to better customer service?

I asked.

"Absolutely," says J.M. Marino, and SEO expert with Digitaria. "An optimized site -- which is ranking co