Pitch perfect for Pop-u-Lotto as Chinese appetite to be a millionaire grows
Pop-u-Lotto, the online, raffle style lottery brand, opened its international marketing tour by taking a strong presence at the influential Macau Gaming Show. In addition to making its debut as an exhibitor, the company's co-founder and Director of Corporate Finance, Paul Scutt, was one of the key speakers at the Macau Tourism & Culture Summit.
Explaining the opportunity, Paul Scutt said: "Pop-u-Lotto's aim is to be the Airbnb and Uber of lottery – a sector which is desperate for innovation and marketing communications which engage and excite. We are all about offering the best odds on the planet and our job is to educate the market and promote this unique selling point.
"Due to the fact that we are offering a raffle style opportunity for players, each Po-u-Lotto draw delivers a winning ticket and there's no split jackpots or carry-overs. We also have a huge range of group play options and in addition to the jackpot we have some 15,000 prizes per draw.
"The lottery market is one of the largest entertainment industries in the world, with expenditure in excess of USD$284 Billion. With 93% of the Chinese population of over 1.3 billion possessing a mobile phone, the retail possibilities here for lottery are endless."