Want to Get Rich? Write a Self-Help Book

When the Rev. Eric Butterworth, once a wildly popular preacher of self-improvement, died last month, his New York Times obituary quoted a 1987 Forbes story in summarizing his message: "That we alone have the power within us to solve our problems, relieve our anxieties and pain, heal our illnesses, improve our golf game or get a promotion."

It was a thought that resonated then and now more than ever. The 1987 story noted the huge size of the self-help market. But it psi world seminars turns out that that market had hardly been tapped. Butterworth's successors have moved into publishing's big leagues: Our new list of the top 10 self-help stars include