You want business owners as clients. They are occupied running their business and need someone to handle their tax filings because the consequences of penalties are so severe. Its true most business owners have an established accounting relationship in place, but things change: CPAs retire, dual-income families relocate, and clients and accountants sometimes have a falling out.
You want to be on the radar screen and quietly establish yourself as the alternative. Its often as simple as business owners knowing who you are and what you do.
Successful Business Owners
Obviously, you want clients with the ability to pay. You are looking for successful business owners. Heres a