Now that the Internet is the new "black" and everyone is hopping online in the hopes of finding their gold online, there are a few things that need to be considered before jumping headlong into an online campaign.
We've been doing "online" for a long while now and we've seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market and understand how to effectively reach them and abide by the rules of the online road. Here are a few to consider:
1) The importance of research: when it comes to marketing online, there's a term I am often reminded of: "spray and pray." What this means essentially is that you spray