Of course, if business houses should have an Internet presence, individuals too will follow suit. It is almost compulsory for various professionals, like singers, dancers, and even authors, to have an Internet presence today.
The best way to have an Internet presence is to have a website. The importance of a website, how it looks, how user-friendly it is, cannot overemphasized. Actually speaking, websites are as important to the business as the office in the real world is. Just like how we do thorough research as to which color pattern would suit our offices, we have to decide which color combination best represents the business on the Internet.
There are a number of ways to set up a website. One can create a website with the number of free templates available over the Internet and set it up manually. Making a website is simple for anyone with a basic knowledge of software, Internet, and the computer. How wrong can you go with uploading a file via FTP anyway? However, to have a professional look and touch to your website, you need to hire a suitable web design company for the task.
Professional Website Design
Professional website design companies are a one-stop shop for all your website needs. These companies have a professional web writer, graphics artist, visualizer, and a web development team. When you approach a professional and experienced website designer, you do not just get a website, but you get the best web identity for your business money can buy.
One of the main reasons to hire a professional is not being worried about the quality of work and getting the work done on time. You may find yourself caught between prioritiessuch as whether your business needs new infrastructure and the details of an employee's birthday bash. In such a situation, you really wouldn't want to bother about whether page 10 in the third layer of the sitemap has been done or not, right? However, these reasons are applicable only when the web design company is actually experienced in the business, and know their Flash from their CSS. Here are some general tips which you should know before hiring any company.
Mind over Matter
This can be translated into usability over design. The Internet has slowly but surely transformed from an art gallery to a shopping complex. So, the website development company should come back to you with a proper sitemap and idea along with a design for the website.
Flash is a Bad Word
Flash is something a person would do to razzmatazz a newbie who wants a website. Ok, I am not one of those who hates things because I have to hate them, I have specific reasons for why one should not use Flash in the website. For one, Flash puts on useless weight on your website. Loading a flash website can take anything from one minute to ten. The average attention span of an Internet user to a website is something in seconds. And that's just about the 'Flash Intro' we are talking about. Secondly, Flash is bad news for you if you are trying to do anything related to SEO with your website. The crawlers do not read Flash, and any content in Flash is useless to them.
Search Engine Optimization
Any web development company today should have sound knowledge of search engine optimization. In fact, they should have a search engine optimization department in house. And if any of their employees say that they do not believe in SEO, look at the furniture and infrastructure they have, maybe it would make a nice discount buy for you in the next six months, when they close down.
However, they should not go overboard with SEO oriented content and layout. This is where experience and expertise comes in the picture. If you keep these points in mind, you will surely end up with a company that will make your online presence a grand success.