SIM Partners and Vibes Turn “Near Me” Searches Into In-Store Purchases

CHICAGO--(BUSINESS WIRE)--SIM Partners (www.simpartners.com) today announced a strategic partnership with mobile marketing leader Vibes (www.vibes.com) to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customers search intent and proximity.

The partnership integrates mobile wallet offers via Vibes Catapult Wallet Manager, which supports Apples iBeacon technology, with Velocitys Publishing solution. This integrati