This article is part one of a series of five posts on the basics of online marketing for small business. The series is Full Report designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available through online marketing.
This week will focus on paid search engine marketing. Pay per click (PPC) advertising is an excellent way to attract visitors to your website and target messaging towards an intended audience. For this reason, PPC is a core element of many small business' online marketing strategies.