The economic slump has affected not only businesses but customers as well. Many of them are cutting their budgets in order to make ends meet. This has somehow led to problems for many businesses considering their customer purchases have reduced. It seems that the current economic situation will not see any improvement anytime soon. So, what a business owner to do? Well, the most practical option is to cut down on expenses. Unfortunately, this includes marketing expenses.
However, even though it seems logical to cut back on marketing expenses, studies show that the economic downturn should not be hindrance to success but rather an opportunity to grow. If you have the prudence to implem