K-Dramas boost K-Cosmetics Export

The Financial Times in

November last year, also ran a story about Korean cosmetic firms' global success around the back of star energy.

If the K-drama jumpstarted the interest in K-beauty products, what helps to keep it spurring in are the R&D initiatives to develop the products which best cater to the neighborhood customers' needs. Since hot and humid weather conditions and air-conditioning make skin extremely dried, ''said Hong Myung-hyun, Laneige advertising manager.

Laneige is a signature brand of the neighborhood cosmetics giant AmorePacific. on the lookout for percent last year, leaving your 2 cents $1. Type in 'Korean makeup' and various lessons on YouTube abou