While the term "user engagement" is spoken of quite frequently in online marketing, let's first define exactly what that phrase means and why it's a contributing factor to a website's success. As a business, you want users to interact with your brand, impressing them with your expertise, products, or service offerings so that eventually they will convert. Whether it's making a purchase, signing up for a newsletter, or requesting a quote, these conversions are ultimately the actions you want a user to perform--they are the goals of your website. If visitors aren't engaging with your site, they aren't going to convert, decreasing your overall business value.
Regardless of industry, dev