FEATURE: Wedding ceremonies overseas sharply increasing+.
TOKYO, Could 17 Kyodo
A increasing amount of Japanese couples are obtaining married at overseas vacation destinations like Hawaii, Guam and Australia with a small group of family and pals attending.
The main purpose is that couples are not satisfied with standardized ceremonies at wedding halls and hotels in Japan and want to keep away from troublesome difficulties, this kind of as asking elders to make speeches and decide the seating order.
Watabe Wedding ceremony Corp., a significant wedding service business based in Kyoto, says
Japanese couples who held wedding ceremony ceremonies overseas final 12 months numbered about 58,000, accounting for 7.35% of the complete amount of married couples and a 5-hold enhance over 10 many years in the past, when couples married overseas totaled some 12,000.
Watabe, which enjoys virtually a 60% domestic share in the enterprise, began offering wedding ceremonies in Hawaii in 1973 in a tie-up with 峇里島婚禮 a travel company. At that time, little one boomers have been reaching the marriageable age, and the domestic wedding ceremony services business was enjoying a boom.
''Wedding ceremonies at hotels and wedding halls have been becoming more luxurious yr after year, but some clients were dissatisfied by conveyer belt-like ceremonies. I happened to have a chance to check out Hawaii and hit upon an concept about wedding ceremony ceremonies in the scenery there,'' says Takao Watabe, president of Watabe Wedding.
In the very first 12 months, about one,000 couples married in Hawaii, and the story then spread by means of the grapevine. The quantity of such couples began sharply growing in the early 1990s.
''The consciousness amid couples has spread that weddingceremonies are not to invite as many people as possible for drinkingand eating, but are their own. Parents utilized to say this kind of an ingratitude can not be permitted, but just lately, they feel like producing overseas tripsby taking benefit of wedding ceremony ceremonies of theirchildren,'' Watabe says.
About 60% of couples go to Hawaii for weddings, and Watabe Wedding ceremony operates 3 chapels in Hawaii and two in Australia which suit Japanese tastes. The value of a wedding ceremony ceremony, including costume rental costs, is 500,000-600,000 yen.
JTB Corp., a major travel agency, says it handled overseas wedding ceremony ceremonies for about 16,000 couples last yr, a two.5-fold rise above𠎚. ''The quantity of individuals wishing to hold wedding ceremony ceremonies overseas suiting their personal tastes is escalating,'' says a public relations official of JTB.
Kinki Nippon Tourist Co. is also offering wedding ceremony ceremony plans at bargain rates. An official says, ''Overseas wedding ceremonies with a modest group of eight to ten people are useful for us amid sharp decreases in group excursions.''
Final yr, some 788,000 couples married across the nation, and the number will rise to 810,000 in 2002, when the publish child-boom generation reaches the marriageable age. But the amount will most likely drop to㕒,000 in 2010. ''In 2010, a single-third of couples will be getting married overseas,'' says Watabe.
Domestic hotels are fighting back by offering unique wedding ceremonies.
Hotel New Otani in central Tokyo is promoting a wedding ceremony ceremony at a rose backyard designed by a gardener patronized by the British royal family and a ceremony with 日本婚禮 a small group of eight or so people attending.
4 Seasons Hotel in western Tokyo is providing a ''tailor-manufactured wedding'' in which dishes, dresses and presents given to guests are picked individually.
Yumi Katsura, a wedding ceremony ceremony designer, says, ''Couples are fleeing overseas because domestic hotels and wedding halls are promoting only a 1-pattern commodity although marriage ages and the method of marriages are diversifying. Only these which can comply with varied demands can survive.''