FIFA World Cup brand elements and local inspirations.

FIFA World Cup Brand Elements and Local Inspirations

The Federation Internationale de Football Association (FIFA) unveiled a brand new logo for the upcoming 2014 FIFA World Cup Brazil on July 8, 2010 ("Official Emblem," n.d.). The Official Emblem of the 2014 FIFA World Cup, called Inspiration, features three victorious hands together raising the World Cup Trophy. Yellow and green are Brazilian colors and they dominate the design. The words 2014 FIFA World Cup Brasil complement the picture (see Figure 1). The official launch took place in Johannesburg, South Africa, three days before the final match of the 2010 FIFA World Cup. This high profile event dre