Federated Launches New Bridal Club Program; Wedding Registry Rewards Program is First in the Industry

CINCINNATI--(Organization WIRE)--June 16, 2004--Strengthening its leadership position in wedding and present registries, Federated Department Merchants, Inc. (NYSE:FD)(PCX:FD) nowadays announced its Macy's Home Shop division has introduced Macy's Bridal Club, the only wedding ceremony registry system delivering rewards for the 策劃旅遊 whole bridal cycle - purchases produced by the couple prior to their wedding ceremony date, presents obtained by their visitors, plus special discounts for the bridal couple to help complete their registry.

Participating registered couples will receive a Macy's gift card equal to 10 % of most shop purchases manufactured with their Macy's-branded credit score card prior to their wedding date. They also acquire an extra five percent reward on most purchases by guests from their registry. In addition, the couple receives a ten % discount on most objects purchased from their registry as they total their Macy's registry soon after the wedding.

"Welcoming engaged couples through Macy's Bridal Club is one a lot more way Macy's differentiates itself," explained Susan Bertelsen, Macy's Home Retailer senior vice president for bridal. "With every thing underneath one particular roof at Macy's, couples can swiftly earn important rewards from their purchases when purchasing for outfits for their engagement celebration and honeymoon, their attendants' gifts, bridesmaid dresses and objects for their new house. The rewards are really attractive to any couple, specifically youthful newlyweds just starting up out."

Federated is an sector leader in each registries and wedding ceremony gift revenue. "Our multi-channel approach - providing on-line and in-shop registries, coupled with the knowledge of our devoted bridal consultants delivers extensive services to engaged couples. Our huge assortment of merchandise and nationwide presence is of tremendous worth to couples and to their guests," Bertelsen added.

"We are functioning to entice the interest of a new generation of engaged couples by way of new programs and exclusive solution assortments," mentioned Bertelsen. "This is a generation raised on technologies, cell phones, the World wide web and 24/7 accessibility to information. They want new and exciting solution offerings and our merchants are continually introducing new 泰國婚禮 product assortments that speak to this group."

On the web bridal registries are increasingly well-known, supplying a comfort for wedding visitors and the engaged couple. Brides and grooms have constant access to their registry to make updates and check on 策劃旅遊 purchases by means of macysweddingchannel.com. The couple also receives typical e-mail communications on new products, trends and useful wedding ceremony organizing information.

In addition to exclusive lines from brand names this kind of as Hotel Assortment, Charter Club Property, Resources of the Trade and The Cellar, Macy's offers merchandise from leading designers this kind of as Kate Spade, Vera Wang, Calvin Klein and Ralph Lauren.

The launch of Macy's Bridal Club represents a subsequent-phase enhancement for Federated's effective wedding ceremony registry organization, which also consists of Bloomingdale's. All of the company's online registries are supplied in partnership with weddingchannel.com.

Federated, with corporate offices in Cincinnati and New York, is a single of the nation's major division retailer merchants, with yearly product sales of much more than $15.two billion. Federated operates far more than 450 merchants in 34 states, Guam and Puerto Rico beneath the names of Macy's, Bloomingdale's, Bon-Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's and Rich's-Macy's. The business also operates macys.com and Bloomingdale's By Mail.

http://www.businesswire.com/news/residence/20040616005748/en/Federated-Launches-Bridal-Club-System-Wedding ceremony-Registry