Prince And Scott's Hot To Trot: Here comes the bride - in a lovely evening dress.

THE bridal industry is witnessing an extraordinary enhance inbusiness as thousands of couples are hooked on getting the year two,000 ontheir wedding certificates.

The effect of this newest millennium craze is being witnessed in every single sector of the marriage industry from wedding dresses to reception venues and giftware.

The UK's Retail Bridal Association predicts a two to 3 per cent fall in marriages this yr followed by a massive thirty per cent increase in the 12 months two,000 - and effectively organised brides are preparing well in advance.

"To guarantee they get the gown of their option, some brides are ordering, paying for and storing their dresses up to two years prior to their wedding day," explained Mark Phillips, advertising and marketing director of Ronald Joyce Ltd, the firm which just lately won British Bridal Manufacturer of the 12 months for the ninth time.

"The 9/9/99 date is also in demand - all achievable wedding venues in Germany and Belgium have been booked up for this date prolonged ago," said Mark

Meanwhile Irish merchants have noticed that millennium brides are looking for some thing added unique and a small different from the norm.

A lot more couples are choosing to get married in the evening and are straying away from the classic white and cream wedding ceremony dresses.

Acquiring hitched in an evening gown you can put on once more certainly seems like a good concept to me.

To make a actually dramatic influence, examine out the Ronald Joyce `After Six' collection - drop dead glamorous evening put on on both traditional and modern styles.

The brand identify collection is geared towards the a lot more conventional, romantic bride, even though the Dante range has a far more sculpted, sophisticated look.

The Victoria Jane collection provides very straightforward dresses in lightweight fabrics, ideal for overseas weddings.

The excellent information for Y2K brides-to-be who even now haven't found that specific dress is that there will be a wider selection than ever to choose from in the retailers this autumn, courtesy of a new British Bridal Pavilion in RITUAL CHAPEL the Dusseldorf trend honest CPD which Irish and United kingdom merchants will be descending upon en masse in August.

Highlight of the new Pavilion will be stunning Ronald Joyce gowns, as observed right here, so tell your nearby bridal retailer not to miss it.

l For Ronald Joyce stockists call 0171-6368989 from Northern Ireland or 0044-171-6368989 from the Republic.

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