Nba Star Amare Stoudemire And Big Lead Sports Enter Into Strategic Relationship
By: Jerry Milani
Big Lead Sports (BLS), the number #1 independent online sports property in the U.S. not controlled by a major media company or sports league, today announced that it has entered into a broad strategic relationship with NBA All-Star Amare Stoudemire of the New York Knicks. Stoudemire will work with BLS on content initiatives (including basketball and lifestyle features), an online fantasy sports platform, and an educational program for kids, featuring a fantasy math curriculum. As a part of the arrangement, Stoudemire will become a shareholder in BLS and an advisor to the company.