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You need to have a "like box" on your blog that is linked to Facebook. This can let people "like" you on your Facebook page. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. When you make it easy, more people will respond and you increase your own exposure.
If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. If you do this, your followers will have a better opinion of you. You will also show that you are a real person, as well as a business entity.
YouTube is a great way to target a large audience through social media marketing. YouTube is effective in drawing in newer visitors, since watching your video content should familiarize them with your products and services. This will increase the chances that visitors will make purchases.
If you're using social media marketing as a strategy, make sure you answer questions and comment when other users comment. Be sure to check for comments and questions at least once a day. They're easy to miss, so you have to be vigilant.
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