Rule the market

Jobs CareersPosted at: Dec 16 2015 12:32AM

Usha Albuquerque

The most attractive dress and the fanciest gadget are valueless until a customer knows about it, likes it and understands its use. Marketing does just that. By assessing people's needs and then fulfilling them - Marketing brings product and consumer together. So whether it is salwar-suits or software, mangoes or microwaves, housing loans or holiday plans, effective sales and marketing is vital to the success of any commercial venture. Marketing can be defined as being the intermediary function between product development and sales. It is the marketing professional's job to create, manage, and enhance brands. M