Ejaz Osmani's family-run laundry service in London has been using soap and water to clean shirts for more than 40 years. But in 2014, Osmani tried using less water, and added nylon beads to the mix.
"I'm always looking to upgrade my service to deliver the best," Osmani says over the sounds of spinning washing machine tubs, commercial-sized irons steaming and whirring electrical clothing racks snaking through his White Rose Laundries main production house.
The upgrade came in the form of about 1.5 million small, white nylon beads churning in each of two specially-made commercial washers at White Rose. Xeros Ltd, manufacturers of the machines, says the beads gently rub against th