The promotion of products and services that is carried out over the Internet is known as Internet marketing. Lowered marketing costs and distribution of information to a wider audience are some of the positive changes brought about by Internet marketing. Websites, emails, forums, blogs, and articles are commonly used for Internet advertising and online marketing. Owing to the audio-visual aspects of the Internet media, marketing through the web is more effective. Moreover, web marketing targets a very large audience, thus achieving speedy advertising of products or services. What are the various tools used for web marketing? Which of them are the most effective? Let us find out.