Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email firstname.lastname@example.org.
Andrea Bisconti was writing direct marketing copy for various clients after many years in the communications field when she started dancing -- not just for fun but for a living. Bisconti's mother had taken up ballroom dancing at a Fred Astaire Dance Studio, and the daughter was stunned at the results: Her mother lost 50 pounds and shed the sadness she'd suffered following the death of her husband. What's more, Bisconti, herself a single mom, wanted a business that would allow her more time with her so