When upstart engineer James Dyson entered the U.S. vacuum cleaner market in 2002, the competition bristled at the soft-spoken Englishman with a quirky passion for suction. Just three years later, it was clear why: Dyson's cyclonic wind technology had reshaped the market landscape as though a tornado ripped through it.
By then, Dyson's products had become the market leaders in the U.S. And the competition? They were literally eating Dyson's dust. Several were scrambling to come up with similar designs, while others were adjusting their business models to better compete.
There are few better case studies on the power of transformative innovation than Dyson's. What makes his saga