Local search engine optimization isnt just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEOs benefits. Since Googles fan-named Pigeon update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.
These moves are savvy, because local SEO has risen in importance, but the ride isnt over yet. Over the next few years, I anticipate that local SEO will become even mor