Some Common SEO Mistakes You May Be Making
A successful Internet Marketing business should always include proper search engine optimization. If you want to be found on Google, you need to do proper search engine optimization. This is how you will be ranked and how people will find you. When you get this right, people will find you. If you want to learn how to do SEO, just search for articles on the topic. You will find thousands upon thousands. This article is going to teach you which mistakes to avoid.
After you read this, you should be able to have the success that you deserve and also avoid wasting time doing things that should not be done.
If you can, always get free traffic to your website. Or, for that matter, paying for traffic at all. Paying for traffic is considered a "black hat" technique and if you get caught doing it you are going to be severely penalized by the Google spiders. If this happens, Google could de-list your websites. You don't want this to happen! Just doing a little hard work, and spending a little extra time, can get you free traffic that will save you money each and every year. When you pay for traffic, it is quite a costly affair. By spending a little time building back links to your websites, you will save a lot of money. Your Google ranking will thank you for this. Another problem that many people have is using the disallow feature instead of the noindex feature. These are not the same features. If the page is disallowed, the spiders cannot crawl it. Noindex does. Keywords in the meta-tags on these particular pages can help you get ranked for phrases you are not even trying for. The spiders, since they are able to crawl the page, can help you do this. If Google can't crawl your page, it won't know what to tell people about your site and you can actually lower your search engine rankings. That's the last thing you want to have happen!
Another thing to avoid is excessive internal linking on your website or blog. The concept is that it is a good idea to do internal linking between pages on your website. Don't do too much of this though. The Google spiders, specifically their algorithms, will water down the weight or importance of your links if you do over-linking on your site. If you have too many links built up internally, the amount of traffic going to each one will greatly diminish. You'd much rather have a few heavily trafficked links than a lot of barely trafficked links.
You need to believe us. You have to strike a balance. The exact equilibrium point, once it is discovered, will be verified by the increased traffic going to your site. The web has always been a dynamic environment for business, and this is really very true regarding SEO. You can drive yourself crazy being stressed about mistakes, and that is why you need to develop confidence in your abilities. Learning from others' mistakes saves you lots of time, and this is why you need to take this article to heart. If you want to improve your SEO, then simply take it a little bit at a time because you have to learn and then do it.