In the past they have picked A-listers including Edie Campbell, Jessica Chastain and Emily Blunt to front their campaigns.
But the latest model to be snapped up by Yves Saint Laurent Beauty is an outspoken rock guitarist who snubs 'stupid fashion parties' and says she is 'sick' of Instagram.
Nastassia 'Staz' Lindes, 24, who lives in Silver Lake, Los Angeles, is the daughter of one-time Dire Straits guitarist Hal, and Kent-born model Mary.
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In a recent interview with The Times, Staz slammed 'overexposed' celebrities on social media and insists she rarely gets starstruck at 'stupid' fashion parties.
But her nonchalance is hardly surprising given that her 'super musical' parents regularly rubbed shoulders with icons from rock and fashion circles in their heyday.
'My mum's pretty good friends with Twiggy still,' she told the newspaper's Richard Godwin.
'She talks about Ringo's parties and Jimi Hendrix and my dad once ran into Bob Dylan playing guitar in a hotel room.'
After being scouted at a bowling alley at 'around 14', Staz quit school two years later and has been quietly making waves in the fashion world ever since - but 2017 looks to be the year she'll take the industry by storm.
The 5ft 7in blonde beauty has walked for the likes of Moschino, Sonia Rykiel and Jeremy Scott, and has graced the cover of Carine Roitfeld's CR Fashion Book.
She was the face of Dior's SS16 campaign and, in April 2016, she cemented her supermodel status after being picked by Vogue to model denim trends alongside the likes of Miranda Kerr and Rosie Huntington-Whiteley - with the group hailed as having 'some of the world's best bodies'.
Despite her disdain for social media, Staz boasts some 71,000 followers on Instagram - and those browsing her feed are more likely to find posts about the Dakota Access Pipeline protests than pouting selfies.
In between modelling gigs, the up-and-coming star, who is signed with Premier Model Management, plays with her band The Paranoyds who she formed at just 13 and have been billed as 'garage punk'.
It was while playing with the band in LA that Hedi Slimane first 'discovered' Staz, before snapping her up for her catwalk debut on the SS16 runway of Saint Laurent.
And her distinctive look - messy hair, oversized leather jackets and ripped jeans - is inspired by musical greats including Jimi Hendrix and Bob Dylan.
Meanwhile, she cites her her prominent front teeth as one of her best features, telling The Times: 'I like that I didn't fix them. If I had done, I wouldn't have had my face.'
And it seems Staz's individuality and rebellious streak have paid off, with YSL Beauté's international general manager hailing her as 'the great embodiment of the brand'.
Speaking after he signed her up in December, Stephan Bezy called her 'a brilliant artist, true to herself and a symbol of her generation.'
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