Fizzs

MKT 571 Week 1 Quiz

MKT 571 Week 1 Quiz

A graded 100% answer can be downloaded from here

http://www.homeworkmarket.com/content/mkt-571-week-1-quiz-4289397-2

 

 Total 18 Questions with correct Solutions

 

1. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as 

·        

Differentiation

·        

market development 

·        

integrative growth

·        

overall cost leadership 

 

2. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

·        

event

·        

place

·        

service

·        

idea

 

3. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings. 

·        

Differentiation

·        

Diversification

·        

Promotional 

·        

Focus

 

 

·        

of steady supply of loanable funds in the economy during recession

·        

consumer borrowing increases during recession

A graded 100% answer can be downloaded from here

http://www.homeworkmarket.com/content/mkt-571-week-1-quiz-4289397-2

http://www.homeworkmarket.com/content/mkt-571-week-1-quiz-4289397-2

http://www.homeworkmarket.com/content/mkt-571-week-1-quiz-4289397-2