Social Network - The Following Great Advertising Choice?
With so much curiosity about how social networks work, one begins to wonder when there is marketing potential within these social networks?
I have been seeing social network for some time now. In fact I am an associate of numerous social networking websites including http://www.myspace.com/ and https://www.linkedin.com just...
There has been a virtual explosion of social-networking websites before few years. Even the players like Google, Yahoo and MSN are receiving into it.
With therefore much curiosity about how social networks work, one begins to wonder when there is advertising potential within these social networks?
I have been seeing social media for quite a while now. In-fact I am an associate of various social-networking web sites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.
I joined partly because I wished to see what these were, but more to the point to see what impact social networking might have on SEM in the coming years.
I've been an associate of numerous services for quite a while and the reach these sites have is outstanding.
As an example, from my LinkedIn network of seven people I have an extended network of over 12,600 people. To get fresh information, please consider glancing at: benistar information.
That is amazing - I'm only a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could give to them.
Through my connections and their connections, I am attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities are there for Social Network?
Well, let us look at MySpace.
MySpace is one of the top sites online today. I-t racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new users are signing up at a mind-boggling rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to post photos of themselves and their friends, develop a weblog, record their favorite groups, view and share videos, suggest activities to do and lists a couple of people they consider friends. It is on this 'Friends List' where the majority of the opportunities lay.
All forty million-plus customers of MySpace possess a friends page that lists people that person considers their friend. This is a listing of individuals who they are interested in reading from on an everyday basis, along with speaking with and about. After you add somebody as your friend they can send you emails, comment on your pictures, read your blogs, in addition to leave messages that you can then give others. This really is an opportunity for immediate feedback about you.
The capability to include friends to your site is important for advertising to MySpace customers. Based on Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever watched programmed media. 'They don't think in terms of-the album, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and naturally MySpace.
You can see how this may develop.
Let us say you create a MySpace account to talk about your product or service. You weblog about it and look for others that will share your interests. I discovered see benistar by searching Google Books.
After this you ask them to be your friend. If they develop into a friend you start your 'soft market' selling your solution for them.
They begin blogging and sharing it, as they grow to appreciate it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.
Do not think this will work?
I want to give you some situations. There are lots of companies who have gotten their start on MySpace. By simply hosting a number of their music online and blogging about them-selves they created a following. Soon they had report deals and contracts prearranged.
Naturally to work with ser-vices like MySpace you-need to have something this target market needs. If you do not then you probably should not put a lot of energy in-to MySpace.