If you are planning on attending a trade event, then you should probably consider using wholesale displays to attract attention. You can get free-standing wholesale displays printed at most good printing facilities, and these are ideal for drawing people to your booth.
These displays can be as big or as small as you like. From simple A4 standees to tall, wide banners. They are robust and hardwearing, and they can be rolled up and transported to and from shows, and then unrolled when needed.
Some standees are made from paper, while others are made from canvas or plastic, which means that they are better suited for use outdoors, while paper standees are limited to indoor use.
If you want to attract the attention of as many people as possible, you need a clear and eye-catching stand, otherwise you will find that people wander straight past your booth on the way to other, more exciting looking ones. Most trade events have a lot of exhibitors, and this means that you will need to work hard to attract the attention of the people at the show. Otherwise, you will find that you spend time and money on setting up your booth, but it simply goes unnoticed.
Large displays with your logo clearly printed on them, eye-catching photographs, and even product samples can all help to attract the attention of trade visitors and potential customers. However, if you really want great results, you will need to do more than that - perhaps having booth staff to stop people and talk to them, or invite them into your stand for a demonstration. Great-looking displays are just one part of the equation, and everything needs to be in place to ensure that you get the best possible results for your efforts.