If there is a very important factor Internet Search Engine Marketers and site owners fear - it is a significant formula upgrade, especially by Google. Well, much-as we may like it never to occur, its here. Google has recently done an important protocol update, nick named Jagger update series. Google does minimal algorithm improvements nearly o-n a regular basis and once-in a while, it utilizes a major algorithm update. The final major Google formula update occurred in November 2003 called the Florida update, which made quite a stir with internet site ratings. To understand more, read our article o-n Google Florida Algo Update. Like the Florida update, the Jagger update has done the much feared blender work. It has churned the internet sites and made it in to a list of unrecognizable pulp. Google has been a hot-favorite between the internet community looking for information. Most believe that the search results have always been very relevant. It would be for that reason safe to assume that whatever protocol Google has, works just fine. So why does Google should re-engineer its perfect-looking algo so dramatically? Has it not heard the word don't fix what aint broke? From Google's viewpoint, the reason why is simple and valid. Well, for starters, web is ever-evolving and the algo often need to be altered to be able to provide the best-of results. Click here web benistar information to compare when to allow for this enterprise. Google engineered an algo, which it believes will reward great sites and rank them well because of its readers. Google, like most other search engines, keeps this algo a carefully guarded secret to prevent it from being used. However, the SEO community is consistently at work wanting to rank their internet sites well. Using determined anxiety, rational thinking, specific tests and extensive trial-and-error methods, they gradually find out what the formula likes and dislikes. Armed with this information, it is not difficult to focus on websites to rank them high in SERP (Search Engine Result Pages), regardless of whether the site deserves to rank at the top or not. This kind of formula abuse results in less than desirable' websites displacing good sites from the top ranks, contaminating the Google index. Discover additional information on this affiliated essay by visiting benistar sites. Subsequently, following the Kaizen philosophy, Google has to re-engineer its algorithms to keep, what it believes are bad sites, from its top ranks. As a way to begin once again normally, significant protocol revisions upset the current high-ranking sites & delivers plenty of Search Engine Optimization professionals back-to their work-bench. What is interesting to notice could be the time of the protocol update. When Google updated its algorithm in November 2003, there were large-scale claims by site owners that Google intentionally upset the ratings of common internet sites just before the Christmas shopping season to force them into buying Google AdWords paid advertising as a way to maintain visitors traffic. While Google promises that the algo update decisions are not influenced by the AdWords group, it is difficult to understand why they'd yet again select a important time right before Christmas buying season to update their protocol. I learned about click by searching webpages. The levels are very high and its business after-all. Google gained $1.57 Billion in Q3 of 2005. If 2003 pre-Christmas protocol upgrade result is any sign, I calculate that Google would record earnings of over $2.05 Billion in Q4 of 2005.. To get alternative ways to look at the situation, consider checking out: http://www.facebook.com/benistarinc.