dailyepiciwritings

iOS retains lead; Android and Microsoft make tablet gains in the enterprise

In its eleventh quarterly Mobility Index Report, Good Technology announced key findings showing that organizations are mobilizing apps and content at a rapid and accelerating pace.

Additionally, the "bring your own device" (BYOD) movement continues to mature with more personal tablets joining employee-owned smartphones as the devices of choice for business productivity on the dig this go. iOS continued to show the strength of iPhone 6 devices in the enterprise with 72 percent of all device activations in the quarter. Android market share grew to 26 percent, while Windows Phone held steady with one percent of the market share in total device activations.



Specific to tablets, iOS maintained its lead with 81 percent of all activations in the quarter. After checking in with 92 percent during the same quarter last year, iOS surrendered market share to Android and Windows, which grew to 15 percent and 4 percent of the total tablet market share, respectively, in Q1 2015. This demonstrates a continuing trend of increasing diversity in the tablet marketplace.

For the second quarter in a row, iOS significantly outpaced Android in regulated industries such as education (83 percent), public sector (80 percent) and financial services (76 percent), though its dominance in those industries dropped across the board from the previous quarter. Android again saw wider adoption in less-regulated industries such as high tech (47 percent), and jumped significantly in energy (44 percent). Microsoft operating systems increased in certain verticals for the first time, with Windows tablets making ground in retail at 5 percent and Windows Phone grabbing share in entertainment and media to reach 7 percent.

Mobile apps, too, are gathering momentum. Over the past year, total app activations grew 160 percent as companies enable their workforces with enhanced collaboration tools and corporate content across an increasing range of mobile devices. Insurance emerges as an early adopter of custom apps with over a third of all apps activated focused on mobilizing custom business processes.

"As organizations continue their secure mobility journeys, our customers are realizing that they can transform their businesses with custom apps," said Christy Wyatt, chairman and CEO at Good Technology. "The Good Dynamics Platform enables forward-thinking industries and companies with new business processes to drive new revenue, productivity and access into new markets through mobile."

Insurance, in particular, is going through rapid business transformation that has resulted in aggressive custom app development, with 34 http://www.samsung.com/in/consumer/mobile-phone/mobile-phone/tablet-smartphone/ percent of all apps activated by insurance organizations being custom built. Financial services showed that speed to decision is a desirable feature, with secure IM representing 27 percent of all apps activated. Business and professional services demonstrated a preference for apps that help mobilize content, with document editing, document access and secure browser making up 64 percent of all apps deployed by these firms. In manufacturing, almost half (47 percent) of activated apps were secure browsers, indicating secure access to intranets and web apps. All of these trends illustrate that while usage patterns in unregulated and regulated industries may differ, mobilizing key business processes is a key priority.