Finding Listed In Search Engines

Precisely what is search engine marketing? Search engine optimization is building, writing, and coding (in HTML) your entire web site so that there is a great chance that your web pages will be at the very top of search engine queries for the selected keywords and key terms. The vast majority of the search engine optimization specialist's time ought to be used targeting the search engines which will supply you with the most traffic. The next search engines and directories are:


AOL Search

FAST Research





Bing Research

Netscape Search

Open Directory



The best time to demand search engine marketing is before you design your internet site. As page templates are created by your web site designer for you to approve, you may have a search engine marketing consultant take a look at them and tell you which structure is best for maximum indexing. After you have chosen the most effective lay-out for your web site, then a seo consultant can tell your designer when and where to place your key-words and key phrases in your HTML tags.

How could you tell a quality search engine optimization specialist from a scam artist? A search engine optimization expert must be able to get your site listed effectively for Google, Inktomi, and Yahoo. 1 service and the two search-engines vary in the way they index sites. Google doesn't use meta-tag material for relevance. Inktomi currently uses meta-tags. And Yahoo is a directory. Ask how your site is likely to be designed and marked for every of those. If you do not get 3 different answers, then you should proceed to a more knowledgeable search engine marketing professional.

A professional seo consultant will often advise design and layout changes, if your site had been created. She or he isn't telling you that you've a bad-looking website. She or he is suggesting that the site's structure won't get found well on your precise keywords and search phrases. Clicking possibly provides warnings you might tell your boss. For example, a site that has a frameset (on the most effective and on the part) is extremely difficult to get listed well on search engines, despite a gateway page. However, a straightforward frameset will get indexed properly in search engines, with or without a portal page. A search engine marketing specialist may design or tell your web site developer how exactly to formulate a simple frameset to acquire the most effective results.

Search engine optimization and other marketing strategies (advertising promotion, web copywriting, being outlined in Yahoo, posting to discussion groups, etc.) aren't substitutes for a site with great design and solid information. Search engine optimization is not an alternative for customer care, an excellent sales-pitch, or even a great product/service. It is not just a substitute for a well orchestrated on the web and offline marketing strategy. Search engine marketing is a way of supporting your potential prospects find your web site. It is a highly specialized marketing tool..