Wedding is not only the day for the bride and the groom - everyone in the ceremony will share a bit of the responsibilities. The task of choosing bridesmaid dresses is mostly the task for the bride, as usually it is her who chooses what kind of supportive girlfriends she wants to see on her wedding.
Remember the general rules of choosing bridesmaid dresses. You are the main focus, so don't pick anything that would upstage you. If you dress in white, don't let them dress in white (in fact, white color is prohibited for anyone except for the bride).
Bridesmaid dresses have to be in matching style and colors. However, if you are very creative you can pick dresses of different styles and colors and have them complement each other, but as a general rule you have to choose your wedding theme and then pick the colors for your bridesmaid dresses.
First, you have to think what season is the wedding going to be held in. The coral bridesmaid dress is perfect for summer weddings, the fuchsia dress is perfect for spring theme, and champagne colors are also very popular for spring weddings - if you combine it with orange, black it is going to be even better. For fall it is a good idea to choose burgundy bridesmaid dresses or maybe the orange colors with green accents. For winter going with sliver or red can be a good idea.
Second, pick the dresses that match the skin color of your bridesmaids. People are all different and if you have several bridesmaids, which you should, then the process of finding the perfect color can get even more complicated. For darker skins and races go for darker colors, for lighter skins - go for lighter colors. If nothing works, you might try to divide your bridesmaids into two color groups - it might actually work for your wedding.
As for the fear that bridesmaids can upstage the bride, you can simply choose the dresses that have less accessories, less jewelry and are less colorful. Picking the tea length bridesmaid dresses is a good idea, as tea length is always less grandiose than floor length dresses.
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