The Sony Xperia Phones in this present scenario is giving a huge price reduction of up to 14% on its phones in India as per the reports of DNA India. This reduction is introduced so as to show a tough rivalry to its competitors such as Samsung who is in a pace to launch some new models in the periphery. Sony Xperia has a number of series from which some of them are going to offer a cut off of price and those series are Z, T, C, E and M and will be offering a price cuts ranging from Rs 1,500 to Rs 6,500. An official announcement from the company is expected soon according to the report.
“The utmost cost reduction is available on the series called as Z, particularly on Z3 Smartphone that was launched some months ago. So the Sony Xperia Price of Xperia Z3 at present is trade in between Rs 43,500 and Rs 44,900 and will be having a worth cutback of Rs 6,000 to Rs 6,500. That’s 14% of the sum total price of the phone,” said an executive from a leading retail chain.
And his words were again confirmed by a different trader. He said that, “This information of price deduction by Sony Mobile Price in India will be executed all across the country.”
“Mostly the companies go with the idea of price reduction or deduction, when they are in a stage of introducing new models or are in a verge to accelerate the sale of low-selling stuffs. Whereas the struggle is very high in the section between Rs 15,000 and Rs 30,000, and the refreshed price is becoming shorter as the populace now-a-days believes in altering the handsets very often,” said a Senior Mobile Executive.