If you look online or in any library around the world you will find a multitude of books about business to consumer (B2C) social media books. You will find very few that cover social media for business to business (B2B) marketing. This book fills that void and does it very well.
The book is broken down into the following sections:
Part I Mixing Social Media into Your Marketing
Part II Creating Social Media Content
Part III Leveraging Key Social Media Channels
Part IV Engaging Effectively in Social Media
Part V Using Social Media in the Sales Cycle
Part VI Putting Social Media into Practice
These savvy authors offer a section at the beginning of the book called "How To Use This Book." They make recommendations on reading and using the book based on your job role and experience. This is a clever and helpful tool that I would like to see included in more non-fiction books.
Most rules includes the topic, an search engines explanation and a case study. You may find some of the topics familiar such as LinkedIn, YouTube, Pinterest, SlideShare, etc. but the authors explain how to make these tools work for B2B marketing. I learned so much from this book that I can use in my business that it would seem I had read a dozen books instead of just this one.
I especially appreciate the companion website for this book, created by the authors, because social media changes quickly and they wanted a place to discuss updates and answer questions. The bonus rules and Appendices were also a welcome surprise. I highly recommend this book to anyone who is involved in B2B marketing who wants to use social media more effectively and efficiently.
Visit 42 Rules to purchase the book or to request a free excerpt.
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