Corporate Graphic Design and Identity by Angela Jenkins

Just as each and every individual has to have an identity linked to his or her country, religion, education and gender etc., in a similar way, any company needs to project an image of itself for the benefit of its customers. This is called corporate identity and is commonly viewed as being composed of the three components namely

Corporate design (logos, uniforms, etc.)

Corporate communication (advertising, public relations, information, etc.)

Corporate behaviour (internal values, norms, etc.)

We are concerned with the first of the three points, i.e. corporate design. The job of producing an appropriate design falls on graphic designers. The job is tougher than it seems. The symbols that have to be designed should encapsulate the products and services offered by the company, the beliefs of the company and any special messages of the company in a few images or series of images.

mdsDESIGN, which was formed in 2002 by Marie deFontenay Coles, is a graphic designing firm providing innovative design solutions to customers all over Australia. The areas covered by mdsDESIGN include high-end graphic design, web design and advertising. Marie deFontenay Coles, the founder of the company also works as the (hold your breath) Director, Client Manager, Art Director, Designer, Print Production, Producer and Receptionist. This is someone who believes in multi-tasking. mdsDESIGN is also a member of the Australian Graphic Design Association (AGDA).

The business model adopted by mdsDESIGN is unique in the field of graphic designing. The boutique style business allows this personalised service, building client relationships and providing complete attention to detail from the initial concept to the final production. With a grand total of 25 years of experience behind her, Marie is sure to provide you with the exact solution for your designing needs. The company provides designs and solutions for: logos, brand or corporate identity, brand naming and identity, brand revitalisation, brochures, leaflets and catalogues, corporate literature, environments/signage, displays, website design, point of sale, packaging, print and press advertising. So for all your design and advertising needs, just visit . On the site you can know more about Marie and mdsDESIGN and also have a look at examples of various creative solutions provided by the company over the years.