How to maintain the consumer relationships in the LED strip light industry? (1)
If the market share has no change in a certain size of the market, the consumer demand may be shifted. For china LED strip light supplier, they should find the sound ways to maintain the consumer relationships.
To figure out what happened in the LED lighting industry and the consumers is not that difficult, because we can find the reasons and the countermeasures. In the macroscopic view, the consumption level goes into a period of adjustment accompanied with the slowdown of the economy, lower commodity prices, controlling of public consumption and the promotion of conservation. If you are the suppliers, you can handle this situation from four aspects. If you are the consumers, which will help you find the best led strip light in China. The first one is the change of the brand. Now consumers are increasingly self-centered and they are seeking more for the brand with similar experience. Certainly, brands need to be innovated and maintained from from all aspects of products, services, promotions, reputation, interaction, communication and image. The second is the change of selling channels. Consumers can buy led lights from different channels, who will decide the products to buy while cost-effective choice. If the channel environment, services and prices can not attract and retain consumers, which have impacts on sales. At present, the most prominent is the impact of the e-commence.
In this article, I talked about two ways on how to maintain the consumer relationships. What I want to show is that the need for combination of channels is designed to maximize access for more consumers through the appropriate channels. To some degree, led strip light wholesale will benefit from the changes of the brand and channels.