3 Marketing Tips for Small Business Owners

Small business owners heavily depend on marketing for integral parts of their business such as gaining new clients or locating target demographics. There are typically three marketing strategies that small business owners should consider at all times.


1. Gaining New Customers


One of the most significant marketing tactics ensuring the success of small business owners is one that attracts new customers. Marketing strategies for new customers can include such things as free gifts, free products, free trials or a reduction in price for new consumers.


2. Converting Consumers

Marketing strategies should continue with any new customers to ensure that they convert to using the product or service supplied by small business owners. Strategies such as returning a post card or clicking on a web page are considered conversion methods.


3. Retaining Customers


Retention methods are often forgotten among small business owners. However, they are the most important marketing strategies to keep customers. Retention tactics include any sort of follow up procedures such as surveys to gain feedback. Customer care items such as thank you cards or personal phone calls also help with maintaining a good customer base for small business owners.


About Ballantine


Since 1966, Ballantine has been helping companies develop innovative direct marketing campaigns. This family-owned and operated business has three generations working together to effortlessly combine traditional marketing tactics with the latest promotional concepts. Leading companies throughout the United States rely on Ballantine for digital and print marketing initiatives. Cutting edge marketing approaches and personalized service help businesses maximize their brand and improve visibility offline and online. Ballantine offers a complete range of marketing services including direct mail, print campaigns, mailing lists, website development, SEO, email marketing, website and more.



1700 State Route 23

Wayne, NJ 07470

(973) 305-1500