Google frowns on reciprocal linking

This is a topic that everybody appears to be arguing about at the moment. Absolutely everyone attempting to second-guess Google's actions - which they will In no way do - and wondering regardless of whether reciprocal linking is dead, dying or if it is a thing worth carrying on.

'Nuff of the speculation. Visit human resources manager to research the reason for this concept. Here's the proof.

Google do not like reciprocal link directories and they can sniff a single out a mile off. There was (notice the use of the past tense here) a link directory on my site till not too long ago, but I have now removed it, due to the fact it had turn into as beneficial as a chocolate teapot.

While the primary front page of the internet site has retained it really is Google PageRank of PR5, in a single of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR .