Improve Your Poster Appeal With Design Psychology by Lynne Saarte
Everything has a certain design psychology. Even in poster printing, there are certain design techniques that you can suit to how people behave and feel when looking at print posters. In this guide, I will teach you how to improve the appeal of your poster printing with some tips in design psychology. Let us first start on catching the eye of readers.
1. Catching the eye. The initial part in the design psychology for poster promotions is the act of catching the readers? eyes. People will not glance at posters randomly unless there is something unusual, significant or interesting that grabs their attention. So your first job in improving your poster appeal is to create that eye catching element.
There are a lot of things that can achieve this. The simplest thing is to use a very unusual image, or a very artistic image in your poster. Another technique is to use a very attractive model that makes eye contact on passers-by. Others use a very unusual color scheme that contrasts with the environment where the posters are placed. As long as it is different and it stands out, you can catch the attention of people and let you start delivering your marketing or promotional message.
2. A promising message. After grabbing the attention of readers, the next step is to deliver a promising message to them. This means that the details or content of your color poster must deliver something of importance to your readers to gain their interest. In composing this, you should consider the wants and needs of the readers, hinting that the poster has what they need. You can do this via the text of your color poster. Just compose something simple, concise and easy to understand and you should be fine.
3. Calling them to action. Next, after giving them that promising message and gaining their interest, you should then call them into action. This is where the color poster does its job. You have to invite the readers to learn more, or do something about the information they learned. Words like ?buy now?, ?visit us at? or ?log on to? are examples of these call to action elements. Try to emphasize this call to action elements with bright text colors, symbols and arrows. Once the people understand what the color posters are about, they should be lead to this call to action area so that your posters can succeed at their job.
4. Being remembered. The last part of the poster design psychology is to be remembered. While you may have convinced the reader to do something about what they saw in your color posters, they might easily forget it as well. This happens, and you need something pretty remarkable to make your poster memorable. Try to go for very catchy slogans or very unusual logos and images so that people can lock on to that detail and remember the rest of your marketing message. As long as it is something out of the ordinary, it should work.
So those are the different aspects you can focus on to improve your color poster appeal. If you do your improvements with the design psychology right, you will be able to pull off a good marketing campaign even with cheap posters.
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