How to remarket your campaign with PPC Marketing
Remarketing (also called Retargeting) is method to serve specific ad and get back your past website visitors. Most usual retargeting includes Site Retargeting, Email Retargeting, Search Retargeting, CRM Retargeting, Dynamic Retargeting and Facebook Retargeting.
Remarketing helps you to attract bounced traffic to improve your website conversions; allows you to be in front on your prospective customers when they come online; increase your brand awareness and ROI by delivering attentive ads to adequate audience.
Remarketing can intensify and extend your PPC campaign. You are getting traffic to specific landing page with your PPC campaign. You need to include retargeting pixels to your websites and landing pages to discover non-converted customers.
Retargeting assists you with a chance to target your potential customers with retargeting ads. These ads engage and bring back your lost customers and improve the conversion rate and revenue.
Remarketing is immensely adaptable and you can prey your potential visitors according to the specific pages they visited. You can segment them on the basis of –
Visits to your homepage: Homepage visits are the vast targeting method. Convey your message with Google Display Network (GDN) ads to reach your prospective.
Visits to specific product pages: If customer visit your website for a particular product, you can reach them with specific product ads. You can create different ads for different services.
Landing pages visit: User lands on your landing page by clicking the PPC ad. You can re-engage those users in a single attempt to obtain more value from that very first click.
Shopping cart abandon: Prospective customer are landing to your website, have a glance at your products, and add one or more product in shopping cart but abandon the shopping cart at last time. These types of customers are quite interesting in your products. You can target them with some offers and discount.
Visits to your confirmation page: Your product have higher tendency to convert into a sale. But losing your visitors on confirmation page. You can motivate confirmation page abandon and existing customer to complete their purchase and repetitive purchase respectively with a call to action.
Visits to your FAQ/Contact page: Visitors are landing to your contact and FAQ page, means they are showing their interested as looking for answers and more information. With remarketing, you can get back those determined visitors and assist them to convert.
To set up a highly converting remarketing campaign with PPC, you need implement the given tactics into your PPC remarketing campaign –
Frequency Caps - to limit the number of times your ads will appear for a tagged user. Burn Code – using a burn pixel will remove or un-tag the users who completed their purchase.
Rotating Creative and A/B Testing – To diminish the performance dip you can revolving ads after a certain period. A/B split testing assists you to discover the excellent amalgamation of ad copy, calls-to-action, and graphics.
Audience Segmentation – Include dissimilar remarketing pixels on different web pages to segment your audience.
Demographic, Geographic, and Contextual Targeting – These targeting allows you to calibrate ad position, assure substantial relevancy and improving ad performance.
None campaign is perfect, every campaign needs remarketing to acquire lost customers. You can also take the benefit of remarketing to leverage your PPC campaign.