Impor-tant Points To Consider Before You Hire A Law Advertising Expert

1. Objective Assistance. Consultants who are paid expenses are more likely to give you unbiased advice than experts who earn profits based on the sum of money you spend. If the expert gains from ad agency profits, he's an inherent conflict of interest because th... Browsing To probably provides tips you might tell your girlfriend.

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you are thinking about hiring a marketing specialist, make certain you consider these 17 key points.

1. Objective Assistance. For a second viewpoint, consider taking a gander at: Consultants who are paid fees are prone to give you unbiased advice than consultants who earn commissions based on the amount of cash you spend. If the expert profits from advertising agency profits, he's an inherent conflict of interest as the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I suggest you hire somebody who has presented marketing services for no less than 15 years. But, do not assume that since the person has experienced business 1-5 years, he's the information, expertise, judgment and knowledge you need. Make sure you thoroughly interview all instructors you're considering.

3. Workload. Does the law marketing expert do the job for you? Or does the advertising person serve as a coach and just tell you what you ought to be doing?

4. Company. Do you believe that the consultant desires to provide you with the help you should make your program succeed? Or do you get the impression that he is searching for bigger fish to fry and that you are just a little fish in the sea?

5. Access. Could be the consultant hidden behind a wall of administrative assistants, account executives and assistants? Or is he easily obtainable to you by telephone, fax, and e-mail?

6. Security. Gets the consultant been providing marketing services for many years? Or is he new to marketing -- or new to attorney marketing -- and only awaiting the chance to proceed to something else?

7. Marketing Target. Could be the consultant a full-time advertising professional? Or does he offer advice in other professions, including management, hr, training or financing?

8. Authority. Does the expert have enough experience he is a recognized expert in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a big staff and/or a penthouse office that his customers pay for? Or when you write a check, are you investing in his high level of talent, information, judgment and experience?

1-0. Mark-ups. Does this expert mark-up outside ser-vices he hires for you, such as graphic artists, units, photographers, web site professionals, and so forth? Or does this consultant provide those services to you at cost?

1-1. Journey. Does the expert journey across the country from client to next, working up airline bills? Or does the specialist keep prices down by working effectively with you by telephone, fax and e-mail?