Social Media - The Following Great Advertising Medium?


With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?

I have been watching social network for a while now. This forceful wholesale use with has limitless unusual warnings for how to study this hypothesis. In reality I am a part of various social networking sites including and only...

There has been a virtual explosion of social-networking sites previously year or two. Even the players like Google, Yahoo and MSN are becoming into it.

With therefore much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?

I have been seeing social network for some time now. Actually I'm an associate of numerous social networking web sites including and simply to name two.

I joined partly because I wished to see what they were, but more importantly to see on SEM what impact social media could have in-the coming years.

I've been an associate of various services for a while and the reach these sites have is incredible.

As an example, from my LinkedIn network of eight people I have an extended network of over 12,600 people.

That is amazing - I'm just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I could give to them.

Through their connections and my connections, I'm related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising possibilities are there for Social-networking?

Well, let's look at MySpace.

MySpace is one of the top sites on the net today. I-t racked up 9.4 thousand page-views in August 2005 (more than Google) and new users are signing up in a mind-boggling rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year old visits manage their electronic life. I-t allows people to post photographs of themselves and their friends, produce a weblog, record a common artists, view and share videos, suggest things to do and lists a couple of people they consider friends. It's with this 'Friends List' where a lot of the possibilities lie.

All forty million-plus users of MySpace possess a friends site that lists people that person thinks their friend. If you have an opinion about politics, you will possibly require to learn about This really is a listing of people that they're interested in speaking with and about, in addition to hearing from on an everyday basis. They can send you emails, comment on your pictures, read your blogs, as well as leave messages that you can then share with others after you put somebody as your friend. This really is the opportunity for instant feedback about you.

The ability to include friends to your site is key for advertising to MySpace users. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This technology is growing up with out ever seen programmed media. 'They do not think in terms of the record, and they don't think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.