Social Media - The Next Great Advertising Medium?

With so much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?

I have been seeing social media for some time now. The truth is I'm an associate of various social networking websites including and just...

There's been a virtual explosion of social network websites before year or two. Even the major people like Google, Yahoo and MSN are becoming into it.

With therefore much curiosity about how social networks function, one begins to wonder if you have marketing potential within these social networks?

I've been seeing social networking for quite a while now. In-fact I'm an associate of numerous social network web sites including and just to name two.

I joined partly because I wished to see what these were, but more importantly to see on SEM what effect social media might have in the coming years.

I have been a part of various services for quite a while and the reach these sites have is extraordinary.

Like, from my LinkedIn network of eight people I have an extended network of over 12,600 people.

Imagine that - I am only a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I could offer to them.

Through my connections and their connections, I am related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities are there for Social-networking?

Well, let us take a look at MySpace.

MySpace is one of the prime sites on the internet today. I-t racked up 9.4 billion page-views in August 2005 (greater than Google) and new people are signing up at-a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old goes to manage their digital life. It allows people to post photographs of themselves and their friends, produce a website, record their favorite bands, view and share videos, suggest activities to do and lists some people they consider friends. It's on this 'Friends List' where a lot of the possibilities lay.

All forty million plus customers of MySpace have a friends page that lists people that person considers their friend. This really is a set of people that they are interested in reading from on a regular basis, along with talking to and about. They can send you messages, discuss your images, read your blogs, as well as leave messages that you can then share with the others after you put somebody as your friend. Visit this link to explore why to see about this concept. This really is a chance for immediate feedback about you.

The capacity to include friends to your page is important for advertising to MySpace people. According to Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever viewed developed media. 'They do not think in terms of-the recording, and they don't think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and of-course MySpace.

You can observe how this may develop.

Let us say you produce a MySpace account to share your products or services. You blog about any of it and seek out your interests that may be shared by others.

Afterward you invite them to be your friend. To get other viewpoints, please consider peeping at: Should people fancy to get more about, there are tons of online resources people should pursue. Once they turn into a friend you start your 'smooth offer' pitching your solution to them.

They begin blogging and discussing it, as they grow to appreciate it. Soon thousands or even thousand of people are referring to you and your product or service.

Don't think this will work?

I would like to give a few examples to you. There are numerous companies who have gotten their start on MySpace. Be taught more on an affiliated wiki by visiting By simply hosting a few of their music on line and blogging about them-selves they developed a following. Soon they had document deals and contracts arranged.

Of course to utilize ser-vices like MySpace you-need to get something this target market needs. If you do not then you probably shouldn't put a lot of effort in to MySpace.