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The last three years have seen extensive experimentation in app design. From the ridiculously simple (and successful) premise of Angry Birds to unsuccessful apps that sunk without a trace, 2011-2013 has set a precedent in how consumers answer apps.

These lessons supply an essential understanding in how app developers should go about contemplating app development, and more importantly, how a app and smartphone experience may change.

Having designed a variety of apps across categories for most different clients and mobile OS platforms, SDI predicts major trends & insights in mobile app development.


The thought of gamification is not hard - mimic the points, challenges, leaderboards, and to some extent the style language of games in non-game situations.

Gamification will be woven into apps across categories. Workout apps, by way of example, "gamify" by letting users to create achievements, unlock new actual life challenges (a fresh difficult cycling route, for example) and brag about successfully completing a particular challenge with participants.

Even cooking apps have borrowed the mutual competitiveness by getting users to write photos of their dishes with other users, and compare and critique them. More notably, multinational cafe chain Starbucks awarded discounts to cafe visitors who've won the 'Mayor' ranking for FourSquare check-ins at Starbucks locations.

Smartphones are essential

Going back maybe eight years back, it had been hard to believe that one would spend a lot of cash on a phone. However, the last two years have demostrated how smartphones aren't just productivity and entertainment devices, but have established a psychological appeal among users. They are now not only lifestyle tools, but enablers of the fast, constantly connected lifestyle.

The freemium model works

While you might think that the oversaturation of the app market would cause developers of paid apps losing possible buyers, the fact is the opposite.

With the normal acceptance of the ?There is an app for that?, as well as the rush to crank out apps, people are in fact ready to pay somewhat for a high quality app. Apps aren't actually programs anymore ? they are considered assets in a very smartphone-enabled lifestyle.

Users will gladly pay for any little more functionality if these are satisfied with your app?s performance and utility.

The future is cross platform

There are two critical why you should consider why cross platform, and never loyalty to a single app platform is paramount to thrive in the app marketplace. Firstly, looking at major successful apps across categories, you can see that being available on the web and across devices is part from the reason for their success. From gaming to note-taking, people are looking for rapid convenience, and you also cannot discount web versions of mobile apps.

Apple got this right whenever they developed the iCloud. Secondly, there isn't any more loyalty to some OS. Samsung?s march towards monopolizing the smartphone market may be marked by Apple losing prospective customers heavily.

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