VimoFit – Fitness Tracking Beyond Pedometers .

VimoFit is hoping to be the one fitness app to rule them all, which is a claim we’ve heard before. But co-founder and Stanford electrical engineering PhD Huan Liu says VimoFit, which presented onstage at Disrupt NY today, is different. Built by Liu and his co-founders Joshua Kozak, and Pebble dev extraordinaire Ethan Fan, the VimoFit app is unique in that it is completely automatic, yet tracks a wide range of exercise, depending only on the sensors built-in to Android Wear devices and the Apple Watch.

Apps designed to automatically track workouts are not uncommon, but VimoFit’s competitive advantage is its flexibility across settings, and how it can work indoors and at the gym, and can automatically pick up on what exercise you’re currently engaged in, and can monitor things like reps and calories burned.

Prior attempts to solve this problem have focused primarily on dedicated hardware, but VimoFit recognized that there was more opportunity to work with the devices that users are already using, starting with smartphones and then moving to the growing crop of smartwatches, a category that looks poised to explode on the strength of the Apple Watch’s launch.

“I ran a research collaboration with Stanford in 2011 trying to motivate Accenture employees to exercise,” Liu told TechCrunch via email. “We were using pedometers to track activities, but everyone hated it. It’s bulky, cumbersome, and it only tracks steps. I left Accenture in 2013 to solve the fitness-tracking problem.”

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