Social-networking - The Next Great Marketing Channel?

With so much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?

I have been seeing social network for quite a while now. The truth is I am a part of various social media sites including and only...

There's been a virtual explosion of social-networking internet sites in the past couple of years. Even the people like Google, Yahoo and MSN are receiving into it. To learn additional information, please consider looking at: look into

With therefore much interest in how social networks work, one begins to wonder when there is marketing potential within these social networks?

I have been seeing social network for quite a while now. In reality I am a member of various social networking internet sites including and simply to name two.

I joined partly because I wanted to see what these were, but more to the point to see what impact social networking would have on SEM in-the coming years.

I've been a part of numerous ser-vices for a while and the reach these sites have is extraordinary.

For instance, from my LinkedIn network of eight people I've an extended network of over 12,600 people.

Imagine that - I am merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I can provide to them.

Through my connections and their connections, I'm attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities exist for Social Networking?

Well, let us examine MySpace.

MySpace is among the prime sites on the net today. It racked up 9.4 thousand page-views in August 2005 (over Google) and new users are signing up at a rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old would go to manage their electronic life. I-t allows users to publish photographs of themselves and their friends, create a blog, record their favorite artists, watch and share videos, suggest activities to do and lists a set of people they consider friends. Click here to explore the inner workings of it. It is on this 'Friends List' where all the possibilities lie.

All thirty million plus consumers of MySpace possess a friends page that lists people that person thinks their friend. This is a set of people who they're interested in conversing with and about, as well as reading from on a regular basis. Once you add someone as your friend they can send you messages, discuss your photographs, read your sites, in addition to leave messages that you can then share with others. That is an opportunity for instant feedback about you.

The capability to add friends to your page is critical for marketing to MySpace users. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever observed programmed media. 'They don't think in terms of-the album, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of-course MySpace.

You can observe how this might develop. Sterling Cpa.Com/About Us/ is a surprising online library for more concerning the purpose of this concept.

Let us say you develop a MySpace account to speak about your product or service. You weblog about any of it and look for the others which could share your interests.

You then invite them to be your friend. When they become a friend you start your 'soft offer' pitching your product to them.

They begin blogging and sharing it, as they grow to understand it. Soon thousands or even thousand of individuals are referring to you and your product or service.

Do not think this can work?

I would like to give you some situations. There are many bands who've gotten their start on MySpace. Simply by hosting some of their music on the web and blogging about themselves they developed a following. Soon they had document deals and contracts arranged.