Linked In: Standard Marketing Blunders

Linked In: Standard Marketing Blunders

"> I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Because you're among the people I suggest, I wanted to ask you to get into my system o-n Linked-in.


"> Basic account is free, and it will take less when compared to a minute to sign up and join my system. To get supplementary information, people can check out: intangible.

I've received well over 35 invitations such as this, worded almost exactly the same way. The senders have served surprise...

Like me, have you ever received invitations like these?

"> I am using Linked-in to maintain with my professional connections and support them with introductions. Since you're one of the people I suggest, I wanted to ask you to access my community o-n LinkedIn. If you know any thing, you will certainly need to explore about


"> Basic membership is free, and it requires less when compared to a minute to sign up and join my community.

I've received more than 35 announcements similar to this, phrased almost precisely the same manner. The senders have acted upset and amazed that I did not leap to take advantage of this invitation.

Let us consider the issues in this request from the marketing perspective.

* The vast majority of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their system? The invitation doesn't say how I'd benefit from their network and who they are, who they've access to. Learn further on our affiliated website - Click here:

* What is Linked In, so how exactly does it work and what're the benefits of using it? No one has yet explained this clearly within their invitation. To check up additional information, consider checking out: You can't expect that some body receiving this invitation knows what you are asking them to participate or how it would be good for them. It would be beneficial to have a paragraph or two describing how it works and mentioning a particular effect the person behind the request liked from membership. It may be that people think that since 'basic account is free,' the typical person of this request will proceed and join. But even though it will not charge money, time would be taken by joining. You still need to 'sell' people on taking a free activity, especially with respect to an activity or business which may be different to them.

* Nobody took some time to head off possible misconceptions or objections to the account. As I'm concerned that joining would open me up to a lot of mail and telephone calls that would waste my time and by which I'd have no interest, a non-member of Linked In. Again, you can't assume that some thing free is therefore enticing; you must imagine why someone could have doubts or dismiss the concept and handle these objections.

* Using a refined request that is almost the exact same as everyone else's does not make a great effect. Even when the writing supplied by Linked-in were effective, which it's not, you'd wish to give your individual stamp to it.

Other than being irritated that they're apparently encouraging people to send announcements that make little sense, I've nothing against Linked In. Perhaps it is a helpful organization. My point is that its members have to use good sense and basic marketing principles to encourage active, cynical people-to give it a chance..