Use A Free Gift With High Perceived Value
A recent Linked In conversation reminded me of an essential ingredient when selecting a free of charge gift (premium) give-away together with your product offer.
Make certain the free gift has a high perceived value.
This brings to mind an extremely successful mailing campaign I utilized for a lottery mail purchase company in addition to an information publishing company.
The free gift was an application form for an off-shore bank account. The application form form cost us nothing at all, however it allowed us to -romance- the give-away copy to help make the perceived value be the main element to what the prospect should do to protect all of the money they were likely to make with this basic offer.
The most successful freebies are those that improve the product offer - and, can provide you a chance to write copy that -weaves-the-desire- of the full total offer. Hence, a set of wine glasses and a cheese table kado ulang tahun untuk sahabat wanita in a great feeling picture when selling a membership to a wine golf club. Or, an exclusive tour of a TV or Movie set on location in Hawaii for a vacation visit to the Hawaiian Islands. Often, you can find this agreement for next to nothing if in exchange you advertise it or Movie in your promotion.
Initial, put yourself in the shoes or boots of the prospective customer. What would they like to have that enhances your product that has a high perceived value but can cost you next to nothing. Often times you may need a partner in this scheme.
They key is the way you -romance- or -weave-the-dream- on what the free gift enhances the product offer. Some years back, Skill Path, the business seminar people, had a chance they missed -. big style. These were touting their 3-time Business Management Course. That they had a -white paper- on the business management skills of Donald Trump. Nelson Mandela, Rudy Giuliani and Oprah Winfrey. They never mentioned this -white paper- except in one spot buried in the copy in the lower right panel on the final page of their brochure. For me, they should have wrapped their entire three day course around it. Learn how Mandela, Rudy Giuliani and Oprah Winfrey have grown to be world renown business managers - for free.
Step back -. put yourself in the shoes of your consumer -think about what's vital that you them -then add a free gift with a high perceived value.
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