How Hand Addressed Direct Mail Increases Your Marketing Roi
What kind of advertising would you'd like to respond to a message which makes you feel unique, or a generic message sent out to the masses? The former, right?
The same thing applies to your customers as well. They are bombarded by advertising messages each day through several modes, from Television to radio to email and social media, and they rarely actually notice these generic messages today.
However, before we also start thinking about generating a response, we need to compel the recipient to pick up your message and actually read it. If your visitors dont open up or read your message to begin with, the response part doesnt actually come into the picture.
This is exactly what hand addressed direct mail does it cuts through the mess and creates a special connection between you and your customer.
So, lets take a look at why hand-addressed and handwritten direct mail can help your business.
It Makes Your Message Stand Out
In this digital period, everything is electronic therefore anything handwritten is rare and special. If you do hands address the envelope, it is more likely to fully capture the attention of your audience and increase the likelihood of your mail being opened by a huge margin.
Also, if you keep an eye on your customers anniversaries or birthdays by sending them hand addressed cards, and wishing them on the holidays as well, you can generate that personal bonding that makes all the difference in client satisfaction.
It Shows That You Care
Everyone uses printed or home window envelopes today. Its a no-frills solution for everybody from your bank to your insurance company.
However, a hands addressed envelope tells your client that youve actually given time to their kado pernikahan mail and had someone address it yourself. It basically makes them feel important and valued.
Also, if you send a handwritten MANY THANKS note to your existing clients for trusting your services and products, it will demonstrate that you care for your customers and value their loyalty. This, in turn, makes them more loyal.
It Increases Return on Investment
Hand addressed direct mail is a highly effective tool for any marketing campaign. While other marketing activities need you to shell out a hefty amount, handwritten mail is cost-effective.
Because it increases the chances of a message being opened and go through, youll encounter higher response rates leading to a higher profits on return.
It Helps You Exceed Your Customers Expectation
There is absolutely no doubt that draws even more attention than printed text, making it one of the best ways to highlight your mails most important points. It adds an unexpected human touch to your direct mail and increases the likelihood that your visitors wont miss the most significant part of your message.
How have you incorporated direct mail into your marketing campaign? Do you send out hand resolved and letters or greetings to your visitors?